Budapest Airport crowned Routes Europe Marketing Award winner
Press release Budapest Aiport
Budapest Airport was celebrating last night, after being crowned the winner of the Routes Europe 2023 Marketing Awards in Lodz. The Hungarian gateway beat off strong competition from other airports in the 4-20 million category to take the title at the ceremony, which took place in the monumental industrial and cultural structure of EC1 in the Polish city.
Uniquely judged and voted for by airlines, the awards recognise excellence in air service development globally. Budapest’s extensive B2B marketing efforts not only made a substantial impact with the judging panel, but also the airport’s growth and success over the last year seeing the capital city airport surpass 12 million passengers, which is 75% of prepandemic passenger traffic. Securing 13 new routes, including five new destinations in 2022, the airport has already announced 12 new routes for this year, among them seven new destinations.
Balázs Bogáts, CCO, Budapest Airport exclaims: “This is an extremely proud moment for everyone at Budapest Airport. We won the accolade back in 2019, and as this is the first European awards ceremony since then, it’s an added honour that we have retained the title.” He added: “Our innovative marketing activities and moving forward together are at the heart of what we do at BUD which puts us at the forefront of airline route development. This award shows that the global airline industry sees this too and is testament to the hard work of a fantastic team.”